Think through big decisions
with legendary builders
A personal council of advisors modeled on the frameworks of iconic entrepreneurs and investors. They debate your real challenges. You decide.
Distinct Perspectives
Six advisors, six thinking frameworks. They challenge each other — not just agree with you.
Built for Builders
Starting something, scaling it, choosing what to build next. The council meets you where you are.
You Decide, Always
Advisors sharpen your thinking. They never prescribe. Ownership stays with you.
Your Builder Council
Each advisor brings a distinct decision-making lens — not a biography.
Bing Gordon
User Psychology
Jeff Bezos
Long-Term Strategy
Paul Graham
Startup Formation
Vinod Khosla
Bold Innovation
Reid Hoffman
Network Effects
Mark Pincus
Engagement & Iteration
How it works
Describe your challenge
What are you building? What decision are you facing?
Your council debates
Different perspectives, real tensions, honest tradeoffs.
Get a Builder Memo
Tradeoffs, blind spots, and experiments to try.
Simple pricing
One plan. Everything included.
Your personal advisory council.
- Full Builder Council (6 advisors)
- Unlimited advisory sessions
- Builder Memo after every session
- Decision memory across sessions
- Ongoing advisor improvements
- Priority support
Frequently asked questions
What is Builder Council?
A personal advisory board modeled on the thinking frameworks of legendary entrepreneurs and investors. You bring a real challenge — the council debates it from multiple perspectives and delivers a Builder Memo with tradeoffs, blind spots, and next steps.
Who are the advisors?
Six advisors, each representing a distinct decision-making framework: Bing Gordon (user psychology), Jeff Bezos (long-term strategy), Paul Graham (startup formation), Vinod Khosla (bold innovation), Reid Hoffman (network effects), and Mark Pincus (engagement and iteration). They're modeled on documented thinking approaches, not impersonations.
How is this different from ChatGPT?
ChatGPT gives you one voice. Builder Council gives you a structured debate between distinct perspectives — each advisor challenges the others. You get a synthesized Builder Memo after every session, and the council remembers your past decisions to surface patterns over time.
What's a Builder Memo?
After each session, you get a concise summary: key tradeoffs, strategic tensions, blind spots raised, and recommended experiments. Designed to help you act, not just think.
Does it remember my past sessions?
Yes. The council tracks your decisions over time and references patterns in your own thinking. The experience compounds — it gets more useful the more you use it.
Who is this for?
People building something — starting a company, launching a product, scaling what's working, deciding what to build next. If you're making real decisions without a board of advisors, this is for you.
What's included in the $200/month?
Everything. Full access to your Builder Council, unlimited sessions, Builder Memos, decision memory, and ongoing improvements. No per-seat fees, no usage caps.
Can I cancel anytime?
Yes. Cancel from your dashboard. Your subscription stops at the end of the billing period.